Who we are

We are a boutique strategy consultancy for social impact. We help our clients increase their stakeholder value by connecting their core business to a prosperous, sustainable and inclusive future.

Over the past five years we have worked on all sorts of projects. From setting up a social movement that encourages the transition towards sustainable energy to accelerating a culture change at one of the world’s oldest organisations. We thrive best tackling tough challenges and helping our clients create positive impact.

We have customers from both the public and private sector. Working with us, you can expect a hands-on approach with clear-cut results. We set tangible objectives and deliver from idea to execution.

We don’t appease the mediocre, and believe that with the right effort and expertise, a better, more intelligent solution is always possible.

Our story

Two best friends wanting to put a dent in the world. That’s how in 2013 the journey started that ultimately led to Waai. After developing an award-winning idea to fight climate change, Paul and Yme were asked to work with Al Gore in person on his ‘Road to Paris’ climate campaign. At the time they worked for various agencies on innovative projects from companies such as Vodafone, Triodos Bank and the BBC.

When in 2015 an earthquake devastated the country of Nepal, Paul and Yme decided to help. Yme, in Nepal, coordinated a relief mission to the back country high up in the Himalaya’s, while Paul was fundraising in Europe.

Back in Kathmandu, Yme was asked by Oxfam to develop a national campaign on personal hygiene for children. Yme and Paul teamed up with a local musician and filmmaker, together they developed a (now famous) Nepali soap superhero called Sabunman. This project marked the start of Waai.



Like any other consultancy, we always budget a few additional hours to cover unforeseen work for the projects that we do. In case this surplus is unused, we offer our clients a choice: Either we reimburse the hours, or we double the hours (at no additional cost) and donate them to a charity cause.

Take it Outside

We all know getting outside for some exercise and fresh air has tons of benefits. So why do we still insist on spending most of our time around tables, seated in chairs? That’s why we say: Take it outside!. We have selected several great spots for open-air meetings close to our office. Depending on the weather we either meet outdoors or at the office. So, bring your mud boots (or flipflops) and let’s take it outside.

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