We're a proud B Corp

Business as a force of good

As a B corp we’re at the heart of a global movement of for-profit businesses that use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment

Why we decided to become a B Corp

Our own vision is in many ways quite similar to that of B Corp. As an ESG consultancy we were already holding ourselves to many of the B Corp standards. So why was it so important to us to get the actual certification? First of all because we believe B Lab’s efforts to develop a mature and adequate framework for verification that holds companies to the highest standards is just what the world needs. It counters greenwashing and sets the pace of what can be expected of businesses that are serious about creating positive impact. When it comes to Waai, the application proces helped us turn existing practices into official policies that we can now share more easily with others. It also helped us take a critical look at ourselves and accelerated some of our sustainability efforts.

What is a Certified B Corporation?

A Certified B Corporation, commonly known as a B Corp, is a new type of company that has their dedication to the triple bottom line (people, planet, profit) certified by B Lab. B Corps use the power of business to address social and environmental issues. Together they form a global network of for-profit businesses that are committed to transform the global economy to benefit all people, communities, and the planet.


B Corps Worldwide






Unifying goal

The benefits of becoming a B Corp

The greatest benefit of becoming a B Corp for us was joining a global movement that changes the way the world does business. After all, our vision aligns up quite nicely with what B Corp is all about. Another benefit is that we are now part of a select group of like minded entrepreneurs who seek to do business with each other. Plus it gives us a high degree of credibility and makes us a more attractive employer for talent. Looking at the coming years, the re-certification process helps us to keep on improving our own ESG-practices.

„Getting certified as a B Corp is not easy, for all the right reasons

Becoming certified

Getting certified as a B Corp is not easy, for all the right reasons. Certified B Corps meet the highest verified standards of social and environmental performance, transparency, and accountability. The B Lab assessment is the most credible tool a business can use to measure its impact on workers, community, customers and the environment. For us it required genuine commitment from the whole team. It was a rigorous process in which we had to provide documentation demonstrating our policies and practices regarding our mission, ethics, accountability and transparency. As a microbusiness we might be leaner than a big corporate but it also means we have very little time on our hands. Thankfully we could draw from our experiences helping our clients transform their businesses to become more sustainable.

If you’re interested in making your business a Certified B Corporation? Feel free to get in touch, we’d love to share our experience. Beneath the link to the B Lab website to find out more.

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