Ministry of Defence

We supported the Ministry of Defence in finding new meaning for their armed forces. Together with a selection of top administrators of the Ministry of Defence and several external stakeholders, we worked towards a strategic positioning for the total force concept (Adaptieve Krijgsmacht). With the existing strengths as a springboard, the participants explored how they could connect their purpose to the future of the Dutch armed forces (corporate storytelling). In addition, a set of value principles for the total force concept were gathered. One of the first steps in repositioning the armed forces.

ClientMinistry of DefenceLinkwww.defensie.nl