Approach


Brands with purpose allow organisations to connect with customers, create brand loyalty and inspire employees. It is the cornerstone of a strong brand. It invigorates everything a brand says and does.

Consumers today expect more from brands than just the products and services they offer. In today’s world they want brands to be part of the solution. Successful brands pave the way for a better tomorrow with stories that connect. The same holds true for B2B-brands. We support leaders and brand managers in shaping a purpose-driven brand.

" In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic. "

— Howard Schultz, CEO Starbucks

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Positioning


Champion a cause and set yourself apart from the competition. Take a stance on who you are and what you care about.

Positioning is all about presenting your brand in the most favourable way to your ideal customers in relation to your closest competitors. It is a process of making clear-cut choices about how you want the world to connect with you. With our brand positioning track, we help brands find their cause and use it to connect with their audiences.


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Brand strategy


Connect with people on your purpose. Become a brand that drives positive change. Set a course of action to find your voice and tell your story.

Brand strategy is about selecting the right course of action for your brand to influence what others think of your brand. For purpose-driven brands, the brand strategy should focus on making the purpose tangible for its stakeholders and customers. In multiple sessions, we develop a comprehensive brand bullseye that defines the core promises, brand image and the right marketing channels.


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Brand identity


Show the world what you’re made of and shine like a diamond. Let people experience your brand with all senses and discover what you offer with a distinct brand identity.

With a step-by-step approach, we develop a head-turning brand identity for purpose-driven brands. At the core of every brand identity is a sentiment that resonates with your purpose. This sentiment should be expressed in every aspect of the brand — our brand identity approach kicks-off with a creative exploration. In an energising session, we gather input from you for our creative team. Our designers use your input to develop a first-class brand identity.

Discover the purpose of your organisation

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